INTRODUCTION
As ambassadors of the STAMFORD | AvK brand, each of us has a responsibility to uphold the credibility and integrity of our brand identity; we must take great care to nurture, strengthen, and protect it.
Maintaining consistency is a key factor to achieve this, which is precisely the purpose of the brand guidelines on the pages that follow. This document aims to provide a clear set of instructions for all communications that will help to keep our brand intact.
Who are these brand guidelines for?
Everyone of us has a duty to maintain quality and consistency across our brand, no matter if we are creating a PowerPoint presentation, writing a social media post, or developing any other materials.
These guidelines are also for those who indirectly make use of our brand, such as our partners and suppliers.
What purpose do they serve?
These brand guidelines help us to ensure that the STAMFORD | AvK brand is treated with respect and consistency in three key ways:
PROFESSIONAL
Each piece of material that we produce must reflect our position as market leaders by maintaining the very highest standards of quality and integrity.
COHERENT
Our communications must be intelligent, unambiguous, and closely aligned to our customers’ needs. They must also clearly reflect what we are and what we want to be.
DIFFERENTIATED
In everything we do we must be able to differentiate ourselves from the competition and demonstrate the value only we provide.
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